Izzy Lawrence is a British entrepreneur working at the nexus of virtual reality and social impact. She read Biological Sciences at Oxford University (Brasenose College) specialising in neuroscience and behaviour and became fascinated by how technology shapes us as humans & how humans are motivated and make decisions.
Upon graduating, she worked in media for The Ecologist Magazine with Zac Goldsmith before setting up her own secret gig series Apocalypstick that saw famous artists such as Martha Wainwright and Amy Winehouse perform for social impact causes. Apocalypstick partnered with MTV/Viacom who took Izzy on as a host/DJ for their social responsibility platform MTV Voices where she discussed topics such as bullying, racism, dyslexia with celebrities and millenials. This hosting gig lead her to The World Bank for the MTV partnership Voices4Climate where she presented the awards and DJed in The World Bank HQ.
Inspired by the global action at the event, Izzy set up her company and became a consultant for The World Bank as well as consulting for a variety of tech startups in business development, innovation and social impact.
Still fascinated by humans, social impact and technology at large, Izzy is now focussed specifically on the realm of Virtual Reality for social impact (in her role as Director of Business Development - VR). She is often called upon as a speaker at global events including United Nations Conference of Parties (COP), Hacking Happiness, The Technology Strategy Board, The BBC and Google.
She serves as a member for the Tech City Advisory Board (held at 10 Downing Street with the UK Prime Minister), The Cognitive Science Society, Women in Science and Engineering (WISE) and The International Academy of Digital Arts and Sciences.
Izzy's passions are music and bringing interesting people & ideas together. For fun, she has DJed at international events including 2012 Olympics, Ibiza Rocks, The GRAMMY Awards and The Monaco Grand Prix.
Izzy is originally from Somerset (UK), descendant of Lord Lawrence & Lawrence of Lucknow (statues in St Paul's Cathedral and Waterloo Place, London). The Lawrence family saying is 'Never Give In'.
Founder of A-GAME HQ: specialing in business development for social impact causes. www.agamehq.com
Founder of Apocalypstick Music Night secret gigs in aid of non-profits (partnered with MTV Voices).
Professional speaking represented by STORM